Rethinking the consequences of postmodern authenticity: the case of a World Cultural Heritage in Augmented Reality

Postmodern authenticity significantly enhances visitor satisfaction and travel intention at UNESCO World Heritage Sites, particularly when experienced through Augmented Reality (AR). A study on Mount Taishan, China, found that postmodern authenticity positively influences both Sense of Presence and Telepresence, with a stronger impact on the former. Both types of presence further boost satisfaction and travel intention, with Sense of Presence having a more pronounced effect. The research draws on presence theory and postmodernist perspectives to rethink the consequences of authenticity in digital tourism experiences.

Zhu, C., Fong, L. H. N., & Gan, M. (2022). Rethinking the consequences of postmodern authenticity: the case of a World Cultural Heritage in Augmented Reality. Current Issues in Tourism, 26(4), 617–631. https://doi.org/10.1080/13683500.2022.2033181