The Effect of Destination Image on Tourist Satisfaction and Future Intention: A Case Study in Phong Nha – Ke Bang National Park, Quang Binh Province, Vietnam

A study on Phong Nha-Ke Bang National Park reveals that destination image and tourist satisfaction are key drivers of visitors' future intention to revisit. The research, conducted using quantitative methods with 313 participants, found that destination image—shaped by factors such as travel environment, natural and cultural characteristics, tourism infrastructure, and local government support—positively influences both tourist satisfaction and the likelihood of returning. This insight underscores the importance of maintaining and enhancing these aspects to foster long-term visitor engagement. The findings provide actionable recommendations for Phong Nha-Ke Bang National Park and similar destinations.

CAO, M. M. (2022). The Effect of Destination Image on Tourist Satisfaction and Future Intention: A Case Study in Phong Nha – Ke Bang National Park, Quang Binh Province, Vietnam. Ra Journal of Applied Research, 08(08). https://doi.org/10.47191/rajar/v8i8.01