What Creates Tourist Satisfaction in Prambanan Temple?


World Heritage Site: Prambanan Temple Compounds

Publication Year: 2021

Publication Type: Article

Publication Identifier: WHE142BA14F70

Summary

Tourist satisfaction at Prambanan Temple, a UNESCO World Heritage Site in Yogyakarta, Indonesia, is primarily driven by perceived value, destination image, and perceived quality. A study involving 500 respondents used SPSS and AMOS to analyze data, revealing that these factors significantly influence visitor satisfaction. The findings suggest that enhancing these aspects could improve marketing strategies for tourist destinations. This research builds on previous studies while offering practical insights for destination managers aiming to boost visitor contentment.

Citation

Rohman, I. Z. (2021). WHAT CREATES TOURIST SATISFACTION IN PRAMBANAN TEMPLE? Kinerja, 25(2), 151–163. https://doi.org/10.24002/kinerja.v25i2.4362

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