New Trends in Tourism

Tourism in the 21st century is shifting from mass, sun-sea-sand experiences to niche, meaningful journeys that prioritize authenticity and personal connection. This transformation is driven by tourists seeking deeper engagement with destinations, leading to the rise of ecotourism, heritage tourism, and spiritual travel. The book explores how COVID-19 and climate change have disrupted traditional tourism models, using Ibiza's cruise industry as a case study for managing crises. It also examines the role of technology—such as AI, VR, and mobile apps—in redefining travel experiences while raising ethical concerns about authenticity. By analyzing interactions between tourists and locals, including the 'domestic zoo syndrome,' the work highlights how cultural power dynamics evolve through informal tourism and creativity.

Tomazos, K. (Ed.). (2025). New Trends in Tourism. Sustainable Development. https://doi.org/10.5772/intechopen.1003374