Promoting responsible visitor behavior through green tourism initiatives: Willingness to pay for support scenarios in Labuan Bajo and Komodo National Park, Indonesia

Visitors to Labuan Bajo and Komodo National Park (KNP) show strong willingness to pay for green tourism initiatives that prioritize eco-friendly accommodations, sustainable transportation, locally sourced products, environmental footprint reduction, and local engagement. A choice experiment involving 600 visitors revealed significant support for programs like green hotels, public transport, local food, and improved waste management, with a notable emphasis on enhancing awareness about Komodo dragon and marine ecosystem conservation. This study quantifies visitor preferences in biodiversity-rich areas, offering valuable insights for designing policies that balance environmental sustainability with tourism growth.

RAHMAN, A., SOFIYAH, E. S., SIANIPAR, I. M. J., ZULFA, C. M., SUHARDONO, S., LEE, C. H., & SURYAWAN, I. W. K. (2025). Promoting responsible visitor behavior through green tourism initiatives: Willingness to pay for support scenarios in Labuan Bajo and Komodo National Park, Indonesia. Regional Sustainability, 6(6), 100279. https://doi.org/10.1016/j.regsus.2025.100279