Destination Personality Impacts on the Satisfaction and Behavioral Intentions: A Case of Pamukkale – Hierapolis Site

A study on Hierapolis-Pamukkale reveals that destination personality significantly influences visitor satisfaction and behavioral intentions, such as repeat visits or positive word-of-mouth. The research employs a quantitative approach, analyzing survey data from tourists to assess how traits like authenticity, uniqueness, and natural beauty shape their experiences. Findings suggest that enhancing these perceived attributes could boost long-term engagement with the site, offering valuable insights for sustainable tourism management at UNESCO World Heritage Sites.

Atay, L., Türkmen, S., & Carus, M. (2020). DESTINATION PERSONALITY IMPACTS ON THE SATISFACTION AND BEHAVIORAL INTENTIONS: A CASE OF PAMUKKALE – HIERAPOLIS SITE. Acta Turistica, 32(1), 75–102. https://doi.org/10.22598/at/2020.32.1.75