Importance of Peace for the Promotion of Tourism in Pakistan

Pakistan's UNESCO World Heritage Sites, including Rohtas Fort, Mohenjo-Daro, and Taxila, alongside its breathtaking landscapes like those in Gilgit-Baltistan, hold immense potential to attract global tourism. However, the country has struggled to realize this due to a lack of peace and security, which are critical for sustainable tourism growth. The study highlights that internal conflicts and instability have significantly hindered Pakistan's tourism industry despite its rich cultural and natural heritage. Over the past decade, efforts to restore peace have begun to improve the nation's image and stimulate tourism, suggesting a direct correlation between stability and visitor numbers.

Rid, Dr. S. A. (2025). IMPORTANCE OF PEACE FOR THE PROMOTION OF TOURISM IN PAKISTAN. Asia-Pacific - Annual Research Journal of Far East & South East Asia, 43(43), 257–275. https://doi.org/10.47781/asiapacific.vol43.iss43.7772