Entrepreneurship, Local Fashion, Tourism Development, and the Hippie Movement: The Case of Adlib Fashion (Ibiza, Spain)

Adlib Ibiza fashion, born from the hippie movement of the 1960s and 1970s, has evolved primarily as a tool for promoting tourism rather than as an independent economic sector. This study reveals that while Adlib represents a unique cultural legacy, its survival is precarious, with many small businesses collapsing upon the retirement of their founders due to their strong dependence on individual designs. Through interviews and historical analysis, researchers trace the brand's evolution from its inception in 1971 during the first Ibiza Fashion Week to its current state, suggesting a potential slow decline. The findings underscore the fragility of locally driven fashion initiatives tied to tourism development.

Ramón-Cardona, J., Sánchez-Fernández, M. D., Durán-Sánchez, A., & Álvarez-García, J. (2022). Entrepreneurship, Local Fashion, Tourism Development, and the Hippie Movement: The Case of Adlib Fashion (Ibiza, Spain). Sustainability, 14(7), 3890. https://doi.org/10.3390/su14073890