The Expectation and Satisfaction of Chinese Young Visitors for Longmen Calligraphy Works’ Image Symbolism

Young Chinese visitors to the Longmen Grottoes show a growing interest in the image symbolism of calligraphy works, with preferences leaning toward specific artistic elements that enhance their learning experience. The study, using Importance-Performance Analysis (IPA), revealed that while expectations for symbolic depth and visual appeal were high, satisfaction varied significantly across different calligraphy styles. This insight suggests targeted strategies—such as curating more interactive or symbolically rich exhibits—could effectively reignite young learners' engagement with Weibei calligraphy, a traditionally compulsory subject in education.

Meng, Perumal, V., Zainal Abidin, S., Ng, C. F., & Tualeka, A. R. (2026). The Expectation and Satisfaction of Chinese Young Visitors for Longmen Calligraphy Works’ Image Symbolism. Pertanika Journal of Social Sciences and Humanities, 34(2). https://doi.org/10.47836/pjssh.34.2.15