Study of Local Tourist Satisfaction in a Rural Destination at Mount Mulu National Park in Miri, Sarawak

A study reveals that Gunung Mulu National Park, renowned for its underground caves and virgin rainforests, holds significant potential for global tourism marketing. The research, employing a quantitative approach with random sampling via Google Forms, surveyed 500 local tourists to assess satisfaction levels. Key findings suggest that the park's unique natural attractions and cultural heritage experiences are strong draws, offering valuable insights for refining tourism programs. This study underscores the economic and community benefits of rural tourism, as defined by Malaysia's Rural Tourism Master Plan, while providing actionable data to enhance visitor appeal and international promotion.

ZAINUDDIN, Z., MOHAMED, Z., & LOLING, H. (2021). STUDY OF LOCAL TOURIST SATISFACTION IN A RURAL DESTINATION AT MOUNT MULU NATIONAL PARK IN MIRI, SARAWAK. Universiti Malaysia Terengganu Journal of Undergraduate Research, 3(2), 111–118. https://doi.org/10.46754/umtjur.v3i2.210