Strategic Management of Tourist Services: Implications for Business Performance and Customer Satisfaction in Komodo National Park

Tourist satisfaction at Komodo National Park is strongly influenced by service quality and destination management, with high overall ratings for accommodation facilities and conservation efforts. A study of 320 tourists found these factors to be key predictors of visitor perceptions, while areas like information dissemination and education were identified as needing improvement. The research highlights the potential for integrated strategies to enhance visitor experiences while promoting sustainability in ecotourism destinations.

Mahmudin, T. (2024). Strategic Management of Tourist Services: Implications for Business Performance and Customer Satisfaction in Komodo National Park. International Journal of Business, Law, and Education, 5(2), 1678–1685. https://doi.org/10.56442/ijble.v5i2.677