Interpretation needs and preferences of visitors to Kgalagadi Transfrontier Park

Visitors to the Kgalagadi Transfrontier Park, a UNESCO World Heritage Site and major ecotourism destination, strongly prefer interpretation services that combine park guidelines with in-depth information on nature and heritage topics. Factor analysis revealed that tourists prioritize audio-visual media for delivering such content, emphasizing the need for tailored interpretation strategies to enhance their experience. This research breaks new ground by identifying specific preferences regarding topic depth and media format, offering actionable insights for park management. Satisfying these needs could boost visitor satisfaction, potentially increasing revenue to support conservation efforts while fostering broader public engagement with heritage preservation.

Van der Merwe, P., Saayman, M., & Botha, E. (2020). Interpretation needs and preferences of visitors to Kgalagadi Transfrontier Park. Koedoe, 62(1). https://doi.org/10.4102/koedoe.v62i1.1613