Capture the wealth of heritage in a Holy City of Islam : the problem of developing tourism in Djenné in Mali

Sustainable tourism development in Djenné, Mali, hinges on balancing heritage preservation with local values and equitable wealth distribution. The study reveals that while tourism has flourished since Djenné's 1988 UNESCO World Heritage inscription, its growth is hampered by conflicts between inhabitants' expectations, local traditions, and restoration projects. To foster sustainable development, the research advocates for integrating both tangible (architectural) and intangible (cultural, religious) heritage while ensuring fair economic benefits reach the population. This approach could improve living conditions and counter marginalization driven by radical Islam, underscoring the need for culturally sensitive, community-inclusive tourism strategies.

Togola, D., & Al Karjousli, S. (2014). Capture the wealth of heritage in a Holy City of Islam : the problem of developing tourism in Djenné in Mali. Via Tourism Review, 4-5. https://doi.org/10.4000/viatourism.1530