Branding Telangana as a Heritage and Leisure Tourism Destination: A Marketing Perspective

Telangana has successfully positioned itself as a leading heritage and leisure tourism destination, leveraging strategic investments, policy reforms, and targeted marketing. The state's efforts, highlighted by the UNESCO World Heritage designation of Ramappa Temple, attracted 58.6 million tourists in 2023, with ambitious targets under the Telangana Tourism Policy 2025–2030 aiming to boost investment, job creation, and economic contribution. Despite strong domestic tourism, international arrivals remain modest, indicating a need for enhanced global branding and diversified offerings. The study provides a quantitative foundation for future strategies, emphasizing heritage assets, cultural festivals, urban leisure experiences, and digital marketing to elevate Telangana's global visibility.

Jonnalagadda Ramanaiah, & Dr. L.C Panjabi. (2026). Branding Telangana as a Heritage and Leisure Tourism Destination: A Marketing Perspective. Zenodo. https://doi.org/10.5281/ZENODO.20518952