Exploring the Hotel Experience in a Cultural City through a UGC Analysis

Hotels in Cáceres, a UNESCO World Heritage City, are highly valued by tourists for their location, service quality, and price, according to an analysis of Tripadvisor reviews. The study used Big Data techniques on user-generated content (UGC) to identify key attributes that influence guest satisfaction, revealing positive evaluations across these dimensions. Recommendations for hotel managers include emphasizing communication strategies around location, quality, and pricing to maintain competitiveness. This research highlights the potential of UGC analysis in tourism, offering actionable insights for stakeholders while underscoring the importance of Big Data analytics in shaping market positioning.

Sánchez-Vargas, E., Campón-Cerro, A. M., Prado-Recio, E., Pasaco-González, B. S., & Moreno-Lobato, A. (2022). Exploring the Hotel Experience in a Cultural City through a UGC Analysis. Sustainability, 14(23), 15695. https://doi.org/10.3390/su142315695