Sustaining Tourism Development in Protected Areas. A Case of Kinabalu Park

Kinabalu Park, Malaysia's first UNESCO World Heritage Site, faces dual challenges: balancing tourism growth with conservation goals. Research reveals that sustainable tourism can generate revenue for nature conservation while maintaining high visitor experiences. The study examines the park's management strategies since its 1964 establishment, focusing on how it meets visitor expectations without compromising ecological integrity. By analyzing visitor trends and management responses, the research highlights the importance of aligning tourism development with sustainable practices to ensure long-term protection of protected areas.

Goh, H. C., & Yusoff, M. M. (2010). Sustaining Tourism Development in Protected Areas. A Case of Kinabalu Park. International Journal of Trade, Economics and Finance, 1(2), 179–183. https://doi.org/10.7763/ijtef.2010.v1.32