Sustainable Business Model Innovation: The Case of Cumalikiz Restaurant

Cumalıkızık Village, a UNESCO World Heritage Site known for its Ottoman architecture and cultural richness, faces sustainability challenges due to seasonal tourism surges. A study highlights that while tourism significantly boosts the village's economy, it also strains infrastructure such as parking and traffic management during peak seasons. Additionally, the lack of diversity in services, particularly the dominance of breakfast offerings among restaurants, limits the village's potential for sustainable growth. The research suggests that addressing these issues through innovative business models could enhance both economic resilience and environmental sustainability in heritage sites like Cumalıkızık.

Poroy Arsoy, A., Bayram Arlı, N., Yücel, E., & Ertan, Y. (2025). SUSTAINABLE BUSINESS MODEL INNOVATION: THE CASE OF CUMALIKIZ RESTAURANT. Zenodo. https://doi.org/10.5281/ZENODO.17110293