A UNESCO Site as a Tool to Promote Local Attractiveness: Investigating Stakeholders’ Opinions

Ivrea, Italy's second UNESCO-listed industrial site, holds significant potential as a cultural and tourist attraction, particularly for promoting Adriano Olivetti's visionary ideals. A study analyzing stakeholder perceptions revealed that the site could generate new tourist flows while preserving its historical legacy. Researchers used a structured questionnaire and Delphi method interviews to gather insights from public and private stakeholders, followed by nominal group technique analysis to prioritize findings. The results highlight Ivrea's ability to blend cultural dissemination with tourism growth, offering a model for other industrial heritage sites.

Peira, G., Pasino, G., Bonadonna, A., & Beltramo, R. (2022). A UNESCO Site as a Tool to Promote Local Attractiveness: Investigating Stakeholders’ Opinions. Land, 12(1), 11. https://doi.org/10.3390/land12010011