Possible Sustainable Measures to Recover the Tourism Sector after the COVID-19 Crisis

The tourism sector, already resilient but facing unprecedented challenges due to COVID-19, can recover through sustainable measures that leverage global best practices and stakeholder collaboration. This study identifies replicable strategies for reviving tourist destinations like Lake Como, the Vineyard Landscape of Piedmont (Langhe-Roero and Monferrato), and the Amalfi Coast by analyzing historical trends, local governance, and stakeholder insights. It proposes a multidisciplinary approach integrating planning, business management, and tourism governance to mitigate long-term economic damage. Key recommendations include rapid academic and public sector intervention, safe travel protocols, and cross-sector partnerships to restore industry growth.

Porto Bonacci, L., & Anwar, F. (2020). Possible Sustainable Measures to Recover the Tourism Sector after the COVID-19 Crisis. Zarządzanie Publiczne, (3(53)/2020), 74–85. https://doi.org/10.15678/zp.2020.53.3.06