Role of Social Media in Promoting Tourism: A Study on Selected Tourist Locations in Telangana

Social media significantly influences tourist decision-making, with user-generated content, influencer promotions, and official tourism campaigns playing pivotal roles. A study on Telangana's tourist destinations—including the UNESCO-listed Kakatiya Rudreshwara (Ramappa) Temple—revealed that these digital elements shape preferences for accommodations, transportation, dining, and attractions. Using quantitative methods like surveys and statistical analysis (multiple regression, ANOVA), researchers tested three hypotheses to assess social media's impact on domestic and international tourists. The findings underscore the importance of strategic social media use in destination branding and visitor engagement, offering actionable insights for tourism marketers and policymakers.

Amaravathi, G. (2025). Role of Social Media in Promoting Tourism: A Study on Selected Tourist Locations in Telangana. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE, 08(02(I)), 41–46. https://doi.org/10.62823/ijarcmss/8.2(i).7383