Practical Research on the Internationalization Development of Jingdezhen Ceramic Cultural Tourism under the Background of "One Belt and One Road"

Jingdezhen's ceramic cultural tourism can achieve global competitiveness and industrial value enhancement through multi-stakeholder collaboration, innovation-driven strategies, and digital marketing. This study analyzes Jingdezhen's historical resources, brand influence, and international market demand to identify challenges in its internationalization process under the Belt and Road Initiative. It examines successful government-led platform construction and enterprise brand operations, proposing coordinated policy recommendations for public-service optimization, differentiated enterprise positioning, and cultural empowerment. The research offers a practical roadmap for other cultural tourism destinations, emphasizing ongoing innovation and institutional refinement.

(Ed.). (2025). Practical Research on the Internationalization Development of Jingdezhen Ceramic Cultural Tourism under the Background of “One Belt and One Road”. Tourism Management and Technology Economy, 8(1). https://doi.org/10.23977/tmte.2025.080119