Pilgrimage as a Regional Socio-Economic Driver: Case Study of Sarria, Km 0 of the Camino de Santiago

Pilgrimage tourism, traditionally undervalued for its socio-economic potential, can serve as a powerful driver for regional development when strategically leveraged. A case study of Sarria, the starting point ('Km 0') of the French Way on the Camino de Santiago, demonstrates this untapped potential. By analyzing qualitative and quantitative data—including surveys, interviews, and mystery shopper audits—Sarria emerges as a model for micro-planning in tourism development. Its strategic location, cultural heritage, and role in issuing Compostela certificates position it to attract diverse tourist groups and extend pilgrim stays, offering practical insights for municipalities seeking to capitalize on pilgrimage routes. A SWOT analysis and proposed municipal actions further highlight the transformative impact of integrating pilgrimage into broader tourism strategies.

Pardo Lopez, C. (2026). Pilgrimage as a Regional Socio-Economic Driver: Case Study of Sarria, Km 0 of the Camino de Santiago. Technological University Dublin. https://doi.org/10.21427/Q15J-GK53