Satisfaction and perception of visitors to selected UNESCO cultural and historical objects

Visitors to UNESCO World Heritage Sites, including the Gardens and Castle at Kroměříž, exhibit above-average satisfaction with their experience. This finding emerges from a study analyzing 1,500 Google reviews across three Czech castles (Litomyšl, Lednice, and Kroměříž) between January 2022 and June 2023. The research employed frequency analysis to assess visitor satisfaction, revealing that positive terms like 'beautiful,' 'nice,' and 'lock' dominate reviews, indicating high levels of contentment with the cultural offer and service quality. Additionally, a frequency map of key review concepts was generated, providing insights into visitor perception patterns at these heritage sites.

Botlíková, M., Palyzová, M., & Botlík, J. (2023). Satisfaction and perception of visitors to selected UNESCO cultural and historical objects. Acta Academica Karviniensia, 23(2), 44–58. https://doi.org/10.25142/aak.2023.014