Les potiers de Guellala (Djerba)

The potters of Guellala, Djerba, have successfully transformed their relationship with tourism, moving beyond traditional artisan roles to reclaim agency over their craft and market presence. Unlike urban artisans who abandoned tradition for industrial production or hotel employment, the potters in Guellala strategically repositioned themselves by relocating workshops near tourist routes and collaborating with local drivers to promote their products. This informal yet strategic mediation leverages social capital, demonstrating how resilience and adaptability can redefine heritage practices within a tourism-driven economy.

Boussetta, M. (2017). Les potiers de Guellala (Djerba). Ethnologies, 38(1-2), 155–169. https://doi.org/10.7202/1041591ar