Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape

Tourist satisfaction and loyalty at Zhinan Village, part of Hangzhou's UNESCO-listed West Lake Cultural Landscape, are significantly influenced by their expectations and the confirmation of those expectations. A study using structural equation modeling revealed that these factors directly impact tourists' overall satisfaction while also fostering a sense of place attachment, which in turn enhances loyalty. The research suggests that optimizing rural tourism landscapes—through better planning, themed experiences, and improved leisure spaces—could strengthen both visitor satisfaction and their emotional connection to the site, ultimately boosting long-term loyalty.

Chang, L., Huang, X., & Meng, M. (2021). Study on tourist’s loyalty of Zhinan Village in the view of tourism landscape. Cogent Social Sciences, 7(1). https://doi.org/10.1080/23311886.2021.1997403