The Service Experience Innovation Model of Cultural Tourism in Historic Districts: A Case Study on Zhongshan Road in Quanzhou, Fujian Province of China

Researchers have developed the TESP model, a framework for innovative cultural tourism services that integrates technological, experiential, systemic, and platform dimensions. This model, applied to Zhongshan Road in Quanzhou, China, highlights the importance of creating a sense of place through traditional culture while leveraging digital platforms and interpersonal networks to promote local economic prosperity. The study identifies six stages of tourist experience—Connect and Attract, Orientate, Interact, Extend and Retain, Advocate, and Recollect—and emphasizes humanistic innovation as a key driver for enhancing service experiences in historic districts. Using an exploratory case study approach that combines secondary data analysis with on-site observations, the findings provide practical insights for cultural heritage tourism and offer guidance for experience providers, managers, and marketing professionals.

Lin, Y.-H., & Chen, C.-L. (2024). The Service Experience Innovation Model of Cultural Tourism in Historic Districts: A Case Study on Zhongshan Road in Quanzhou, Fujian Province of China. Sustainability, 16(9), 3567. https://doi.org/10.3390/su16093567