Evaluating Tourist Attractions: The Case of Luang Prabang, Laos

A novel approach combining the categorization of attractions model (COA), tourism area life cycle model, and resort development model was found to effectively audit tourism destinations and support planning efforts. Applied to Luang Prabang Province in Laos, this method revealed that while the region is primarily in the development stage of tourism, it also exhibits characteristics of an international destination. The study identified potential misalignment between planned developments and national tourism strategy, as well as the emergence of 'associated attractions,' which arise from natural and cultural attractions but are unlikely to exist independently. This research provides critical insights into tourism development challenges in emerging markets, particularly for UNESCO World Heritage Sites with complex cultural and natural attributes.

Pritchard, A. R., & Lee, T. J. (2011). Evaluating Tourist Attractions: The Case of Luang Prabang, Laos. Tourism Analysis, 16(3), 305–314. https://doi.org/10.3727/108354211x13110944387167