Tourist Values and Well-Being in Rural Tourism: Insights from Biodiversity Protection and Rational Automobile Use in Al-Ahsa Oasis, Saudi Arabia

A study on Al-Ahsa Oasis, Saudi Arabia, reveals that pro-environmental behaviors—such as biodiversity protection and rational automobile use—significantly enhance tourists' well-being and altruistic values. Using partial least structural equation modeling on survey data from 309 farm tourists, researchers found that protecting biodiversity positively influences altruistic values and tourist well-being, while rational car use boosts both altruistic and biospheric values. These insights underscore the potential for sustainable tourism to foster environmental consciousness and personal well-being, offering actionable strategies for future conservation and tourism initiatives in UNESCO-listed cultural landscapes.

AlAli, A. M., Hassan, T. H., & Abdelmoaty, M. A. (2024). Tourist Values and Well-Being in Rural Tourism: Insights from Biodiversity Protection and Rational Automobile Use in Al-Ahsa Oasis, Saudi Arabia. Sustainability, 16(11), 4746. https://doi.org/10.3390/su16114746