Promoting sustainable festival events tourism: a case study of Lamu Kenya

Festivals, including those in Lamu Old Townhold significant potential for sustainable local economic development. However, this potential is often underutilized due to poor management and engagement with tourism forces. The study highlights the need for careful planning of festival events to balance cultural preservation, community involvement, and economic benefits while ensuring sustainable tourism practices. By investing in festivals and fostering authentic tourist experiences, regional economies can be boosted, tourism seasonality expanded, and local identities strengthened. This case study underscores the importance of policy interventions that prioritize local participation in communicating Lamu's history and cultural heritage.

Okech, R. N. (2011). Promoting sustainable festival events tourism: a case study of Lamu Kenya. Worldwide Hospitality and Tourism Themes, 3(3), 193–202. https://doi.org/10.1108/17554211111142158