Summary
Tourism development in Colombia imposes new identity requirements on local communities, shaping them into 'authentic' indigenous guardians of nature or 'green' farmers to meet market demands. This study reveals how economic and political recognition increasingly depend on these predefined roles, creating tensions between traditional identities and commercial expectations. Analyzing cases from Sierra Nevada de Santa Marta, Parque Natural Tayrona, and the National Archaeological Park of Tierradentro, researchers highlight the limitations of tourism as a sustainable path to prosperity, exposing its potential to reinforce rather than alleviate social inequalities.
Citation
Guilland, M.-L., & Ojeda, D. (2012). Indígenas “auténticos” y campesinos “verdes”. Los imperativos identitarios del turismo en Colombia. Cahiers Des Amériques Latines, 71. https://doi.org/10.4000/cal.2689