Reputation of the Natural Heritage: the Iguaçu National Park (Brazil) on the Tripadvisor Website

A study analyzing 957 user reviews on TripAdvisor for Iguaçu National Park found overwhelmingly positive feedback (90.18%), with 3,422 comments highlighting scenic beauty, landscape landmarks, infrastructure, and activities as key strengths. Negative reviews, though fewer (9.82%), were noted for their complexity in management. Surprisingly, the park's UNESCO status was not a focal point in user evaluations. This research provides managers with actionable insights to enhance public use services and activities, leveraging online reputation data for improved conservation unit management.

De Meira Albach, V., Kemmely Guedes De Carvalho, & Cardozo, J. (2022). Reputation of the Natural Heritage: the Iguaçu National Park (Brazil) on the Tripadvisor Website. https://doi.org/10.5281/ZENODO.5826484