The Protection and Inheritance of Anyang Yinxu Cultural Heritage from the Perspective of Xi Jinping Thought on Culture: A Study of Tourist Review Texts Based on ROST CM6.0

A study analyzing tourist reviews from platforms like Trip.com and Douyin using ROST CM6.0 reveals that while the public highly recognizes the cultural value of Anyang Yinxu, significant gaps exist in its preservation and transmission. These include imbalanced cultural dissemination, disconnection between protection efforts and visitor services, and reliance on traditional activation methods. The research suggests optimizing these areas to support high-quality development and heritage conservation, aligning with Xi Jinping Thought on Culture's principles of 'firming cultural confidence, embracing openness and inclusiveness, and innovating while adhering to core values.' This approach aims to strengthen the spiritual foundation of Chinese civilization.

Du, R. (2026). The Protection and Inheritance of Anyang Yinxu Cultural Heritage from the Perspective of Xi Jinping Thought on Culture: A Study of Tourist Review Texts Based on ROST CM6.0. Yixin Publisher, 4(3), 1–8. https://doi.org/10.59825/jcs.2026.4.3.1