Research on User Experience of Digital Interactive Devices in Heritage Site Museums Based on SEM: A Case Study of the Yinxu Museum

Digital interactivity and playability significantly enhance user experience in heritage site museums, according to a study using the Yinxu Museum as a case. The research employed a mixed-methods approach—combining field observations, user testing, interviews, and questionnaires—to develop a structural equation model (SEM) that identified five key latent variables: interactivity, playability, immersion, educational value, and usability. Path analysis revealed that interactivity (β=0.212, p=0.020) and playability (β=0.205, p=0.022) had the strongest positive effects on user experience. The study proposes three optimization strategies—multi-layered interactive systems, restructured information architecture, and emotional interaction—to improve digital museum experiences. These findings offer actionable insights for leveraging technology to address user pain points in heritage site museums.

Wei, Z., & Luo, Z. (2025). Research on User Experience of Digital Interactive Devices in Heritage Site Museums Based on SEM: A Case Study of the Yinxu Museum. Proceedings of the 2025 International Conference on Computer Technology, Digital Media and Communication, 287–293. https://doi.org/10.1145/3783669.3783712