World Heritage Site: City of Verona
Publication Year: 2018
Publication Type: Article
Publication Identifier: WHEFE30CDA556
Summary
Hosts on Airbnb dynamically adjust accommodation prices based on their experience and market demand, according to a study analyzing 1,056 listings in Verona, Italy. The research, using regression analysis, found that price flexibility increases with host experience and responds to booking date demand. This challenges traditional pricing models and offers insights for hotels facing Airbnb's disruptive growth. The findings support innovator’s dilemma theory, suggesting strategies for conventional hospitality businesses to adapt.
Citation
Magno, F., Cassia, F., & Ugolini, M. M. (2018). Accommodation prices on Airbnb: effects of host experience and market demand. The TQM Journal, 30(5), 608–620. https://doi.org/10.1108/tqm-12-2017-0164
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