Virtual models for the valorisation and promotion of the business heritage in the historic centre of Florence

A new platform leveraging virtual models, including 3D reconstructions and 360° tours, has been developed to promote and valorize Florence's historic business heritage. This 'diffuse museum' integrates diverse content—such as images, information, and thematic itineraries—to enhance accessibility, knowledge dissemination, and cultural tourism experiences both on-site and remotely. The initiative emphasizes the intangible value of craftsmanship and local traditions, offering a novel approach to preserving and showcasing Florence's historical commercial legacy while fostering sustainable cultural engagement.

Bertocci, S., Cioli, F., & Bordini, E. (2018). Virtual models for the valorisation and promotion of the business heritage in the historic centre of Florence. DISEGNARECON. https://doi.org/10.20365/DISEGNARECON.21.2018.2