Tourist Satisfaction Dimension in Kinabalu Park, Sabah, Malaysia

A study on tourist satisfaction at Kinabalu Park, a UNESCO World Heritage Site in Sabah, Malaysia, reveals that 'scenery enjoyment' is the primary factor contributing to positive visitor experiences. The research employed Herzberg’s Critical Incident Technique (CIT) through in-depth interviews with mountain climbers, analyzing their recollections of exceptional moments—both satisfying and dissatisfying—to identify key satisfaction dimensions. Thematic analysis using Driver’s Recreation Experience Preference (REP) scale highlighted 'scenery enjoyment' alongside three other emerging domains that shape tourist satisfaction. This finding underscores the critical role of natural beauty in enhancing visitor experiences, offering valuable insights for developing responsible tourism frameworks at the site.

Talib, H., Mereng, T. A., & Chan, J. K. L. (2023). TOURIST SATISFACTION DIMENSION IN KINABALU PARK, SABAH, MALAYSIA. Borneo Science | the Journal of Science and Technology, 41(2). https://doi.org/10.51200/bsj.v41i2.4450