Natural Language Processing in the Tourism Industry of Oman: A Study on Bahla Fort

A sentiment analysis of Bahla Fort, a UNESCO World Heritage site in Oman, reveals predominantly positive visitor perceptions, with terms like 'nice,' 'well,' and 'heritage' frequently highlighted. While the fort is recognized for its cultural significance, the study identifies subtle negative sentiments and areas for improvement that could enhance its appeal as a tourist destination. Using Natural Language Processing (NLP), researchers analyzed visitor feedback to provide actionable insights for strategic improvements, aiming to align Bahla Fort's offerings more closely with visitor preferences and address concerns effectively.

Maghfiroh, M. F. N., & Azzam, A. (2025). Natural Language Processing in the Tourism Industry of Oman: A Study on Bahla Fort. 2025 International Conference for Artificial Intelligence, Applications, Innovation and Ethics (AI2E), 1–4. https://doi.org/10.1109/ai2e64943.2025.10983012