Research on Tourism Image Perception of Mountainous Scenic Areas Based on Online Reviews: A Case study of Mount Sanqing Scenic Area, a World Heritage Site

A strong positive overall image perception of Mount Sanqing Scenic Area emerges from visitor reviews, despite notable negative emotions tied to infrastructure, service quality, and overcrowding. The study analyzed 2127 online reviews using the 'cognitive-affective-overall' model, revealing that while visitors praise attractions, environment, and experiences, they highlight critical issues such as long cable car queues, poor management, high costs, and limited cultural exploration. These findings underscore both the site's appeal and areas for improvement to enhance visitor satisfaction and sustainable tourism development.

(Ed.). (2024). Research on Tourism Image Perception of Mountainous Scenic Areas Based on Online Reviews: A Case study of Mount Sanqing Scenic Area, a World Heritage Site. Tourism Management and Technology Economy, 7(2). https://doi.org/10.23977/tmte.2024.070214