“Young faces in old places”: perceptions of young cultural visitors for the archaeological site of Delphi

Young cultural visitors play a crucial role in the sustainability and value maximization of UNESCO World Heritage Sites, challenging the misconception that such destinations appeal primarily to older age groups. A study at the Archaeological Site of Delphi revealed four key factors influencing young travelers' perceptions: organization and facilities, learning and experience, operation and accessibility, and place and promotion. These findings highlight the need for tourism authorities to focus on young visitors to enhance their cultural engagement and ensure positive experiences. The research, though limited to one site, provides valuable insights into the unexplored market of younger audiences and suggests that addressing their needs can lead to more sustainable management of cultural heritage sites.

Boukas, N. (2012). “Young faces in old places”: perceptions of young cultural visitors for the archaeological site of Delphi. Journal of Cultural Heritage Management and Sustainable Development, 2(2), 164–189. https://doi.org/10.1108/20441261211273653