Media, Power and Heritage Policy: A Critical Discourse Analysis of Himeji Castle’s Entry Fee Proposal

A critical discourse analysis of media coverage reveals how strategic language and authoritative quotes shape public perception around Himeji Castle's proposed foreign tourist fee increase, framing it as essential for sustainable tourism while omitting diverse perspectives. The study highlights the media's role in influencing policy debates and public opinion, situating this discourse within broader socio-economic tensions between economic benefits and cultural preservation. Using Norman Fairclough's three-level model—textual, discursive practice, and social practice—the research underscores the need for balanced tourism practices that preserve heritage while addressing local and global interests.

Gama, F. I., & Sudiana, I. N. (2025). Media, Power and Heritage Policy: A Critical Discourse Analysis of Himeji Castle’s Entry Fee Proposal. Celt: A Journal of Culture, English Language Teaching and Literature, 25(2). https://doi.org/10.24167/celt.v25i2.12796