Entrepreneurial orientation of traditional and modern cultural organisations: Cases in George town UNESCO world heritage site

A comparative analysis of George Town's UNESCO-listed cultural organizations reveals distinct entrepreneurial orientations between traditional and modern entities. Traditional organizations exhibit cautious, passive decision-making, while newer, modern ones adopt a more dynamic approach despite resource constraints and informality barriers. The study leverages the concept of Entrepreneurial Orientation—encompassing innovativeness, risk-taking, and proactiveness—to dissect these differences through qualitative methods, including in-depth interviews and archival research. This novel comparison sheds light on how innovation culture is embedded within these organizations, offering insights into their adaptive strategies within the heritage site's creative ecosystem.

Chan, J. H., Hashim, I. H. M., Khoo, S. L., Lean, H. H., & Piterou, A. (2020). Entrepreneurial orientation of traditional and modern cultural organisations: Cases in George town UNESCO world heritage site. Cogent Social Sciences, 6(1). https://doi.org/10.1080/23311886.2020.1810889