Análisis de la competitividad de asociaciones de productores que prestan servicios ecoturísticos en los municipios de San Agustín y Pitalito, departamento del Huila (Colombia)

Rural ecotourism in the UNESCO-listed San Agustín Archaeological Park, Colombia, currently lacks competitiveness despite its significant cultural and environmental potential. A 2015 study analyzing 11 producer associations in San Agustín and Pitalito found that while these communities offer unique heritage resources—including pre-Columbian archaeological sites and the Colombian Massif’s natural beauty—they remain underdeveloped due to limited investment, weak innovation, and gaps in market access. The research, employing a mixed-methods approach with surveys based on competitive tourism management models, evaluated four key areas: innovation capacity, business opportunities, cooperation, and financing. Findings indicate that substantial improvements in infrastructure, training, and partnerships are needed to transform ecotourism into a viable economic driver for rural communities.

Méndez-Pedroza, N. M., Vinasco-Guzmán, M. C.,. (2015). Análisis de la competitividad de asociaciones de productores que prestan servicios ecoturísticos en los municipios de San Agustín y Pitalito, departamento del Huila (Colombia). Libre Empresa, 12(1), 29–44. https://doi.org/10.18041/libemp.v23n1.23102