AI and Big Data Analytics in Uzbekistan’s Tourism: Enhancing Operational Efficiency and Visitor Satisfaction – A Case Study of Samarkand

AI and big data analytics significantly enhance operational efficiency and visitor satisfaction in Samarkand's tourism sector, particularly benefiting younger and international tourists. The study, conducted through qualitative case analysis involving interviews, surveys, and observations with tourism operators, technology experts, and visitors, demonstrates substantial improvements in booking systems, guest services, and personalized offerings. These findings underscore the transformative potential of digital technologies in modernizing Uzbekistan's tourism industry while preserving its cultural heritage. Continued investment in digital infrastructure is emphasized to sustain these advancements.

Ibrokhimov, N., & Khusanovich, I. S. (2024). AI and Big Data Analytics in Uzbekistan’s Tourism: Enhancing Operational Efficiency and Visitor Satisfaction – A Case Study of Samarkand. Academic Journal of Digital Economics and Stability, 37(4), 58–66. https://doi.org/10.51699/economics.v37i4.132