Using geotagged photographs and GPS tracks from social networks to analyse visitor behaviour in national parks

Geotagged data from social networks, including photographs and GPS tracks, can effectively analyze visitor behavior in national parks. A study on Teide National Park, the most visited in Spain, demonstrated that such data provides valuable insights into spatial distribution, points of interest, itinerary networks, temporal patterns, and visitors' origins. Additionally, this approach offers practical applications for determining optimal locations for new facilities like information stands. The research highlights the potential of social media-derived data as a tool for understanding and managing visitor behavior in protected areas.

Barros, C., Moya-Gómez, B., & Gutiérrez, J. (2019). Using geotagged photographs and GPS tracks from social networks to analyse visitor behaviour in national parks. Current Issues in Tourism, 23(10), 1291–1310. https://doi.org/10.1080/13683500.2019.1619674