World Heritage Site: Bursa and Cumalıkızık: the Birth of the Ottoman Empire
Publication Year: 2025
Publication Type: Book chapter
Publication Identifier: WHE2EF792DDAE
Summary
A sustainable business model innovation for Cumalıkızık Village successfully integrates cultural heritage preservation, local development, and digitalization. The model, developed using Gassmann's Magic Triangle and the Business Model Canvas framework within the REMODEL Horizon Europe Project, leverages competitor analysis, field observations, and stakeholder interviews to create concrete strategies. It offers a practical roadmap for stakeholders aiming to innovate in tourism while addressing sustainability challenges.
Citation
Arsoy, A. P., Arlı, N. B., Yücel, E., & Ertan, Y. (2025). Sustainable Business Model Innovation. Harnessing Innovation for Personalized Tourism, 389–430. https://doi.org/10.4018/979-8-3373-2053-3.ch015
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