Tourism employment and local residents’ engagement in the conservation of the built heritage in Zanzibar Stone Town in Tanzania

Tourism employment significantly influences local residents' engagement in conserving Zanzibar Stone Town's built heritage, acting as a key moderator between attitudes toward conservation and the intention to conserve. This finding extends the Theory of Planned Behavior (TPB) by integrating tourism factors, revealing that employed residents are more likely to engage in conservation efforts when they perceive social pressure or feel in control of their actions. The study, based on surveys of 208 households, underscores the importance of situational factors like employment in shaping conservation behavior. These insights have implications for both policy and management strategies aimed at preserving UNESCO World Heritage Sites.

Lwoga, N. B. (2016). Tourism employment and local residents’ engagement in the conservation of the built heritage in Zanzibar Stone Town in Tanzania. Sustainable Tourisim VII, 1, 43–55. https://doi.org/10.2495/st160041