Evaluating the Ability of Local Municipalities to Promote Strong Brand Image in Algerian Cities

A novel model has been developed to assess and classify the ability of local municipalities to promote a strong brand image for tourist destinations, with a focus on the Kasbah of Algiers. The study highlights that the Kasbah is uniquely positioned among Algerian cities to effectively develop and sustain a positive brand image, serving as a decision-making tool for policymakers in developing countries. This model leverages multi-attribute analysis (MVAT) using data from the Bay of Algiers, offering flexibility for future improvements but acknowledging limitations due to insufficient information. The research underscores the importance of aligning brand development with local contexts and engaging citizens in the process to ensure authenticity and sustainability.

CHENIKI, K., BAZIZ, A.,. (2020). EVALUATING THE ABILITY OF LOCAL MUNICIPALITIES TO PROMOTE STRONG BRAND IMAGE IN ALGERIAN CITIES. GeoJournal of Tourism and Geosites, 28(1), 21–34. https://doi.org/10.30892/gtg.28102-449