Visitor preferences toward scheduled bus use in natural and protected areas

A combination of incentives for alternative transportation systems (ATS) and disincentives against car use effectively promotes sustainable mobility in natural areas, according to a study conducted in the Dolomites UNESCO World Heritage Site. The research found that integrating 'carrot and stick' approaches—rewarding ATS while penalizing automobile access—significantly influences visitor behavior, leading to more balanced visitation patterns. Using a stated preference survey, the study analyzed how visitors responded to various management strategies, providing actionable insights for administrators aiming to reduce car dependency in protected landscapes.

(Ed.). (2015). Visitor preferences toward scheduled bus use in natural and protected areas. Sustainable Transportation in Natural and Protected Areas, 61–72. https://doi.org/10.4324/9781315765396-12