Inbound Tourism in Japan: An Economic Success Story or Sustainability Crisis?

Japan's tourism sector, now the second-largest export after automobiles, faces a critical juncture where economic success risks sustainability due to overtourism. A study analyzing global measures to mitigate overtourism—such as demand management (e.g., two-tiered pricing at Himeji Castle), supply control (e.g., hotel restrictions in Amsterdam), and access management (e.g., reservation systems)—reveals no universal solution. Effective implementation hinges on stakeholder involvement, transparent communication, and prioritizing local welfare over visitor numbers. The paper argues for a qualitative shift in tourism strategy, emphasizing sustainable practices, revenue transparency, and localized decision-making. Urgent actions for Japan include implementing time-slot reservations in Kyoto, disclosing tourist tax revenues, and establishing consulting boards to engage locals in tourism management.

(Ed.). (2026). INBOUND TOURISM IN JAPAN: AN ECONOMIC SUCCESS STORY OR SUSTAINABILITY CRISIS? Proceedings ( International Conference Vallis Aurea. Online). https://doi.org/10.62598/10thicva.078