Media framing of a cultural disaster: the case of Ancient Olympia

National media coverage of the 2007 forest fires at Ancient Olympia, a UNESCO World Heritage Site and cradle of the Olympic Games, primarily focused on the disaster itself rather than the site's cultural significance or the museums' response. A study analyzing framing choices in Greek newspapers found minimal representation of museum activities during the crisis, highlighting a need for improved media relations strategies to better communicate the site's unique heritage value amid natural disasters.

Zakakis, N., Bantimaroudis, P., & Bounia, A. (2012). Media framing of a cultural disaster: the case of Ancient Olympia. Museum Management and Curatorship, 27(5), 447–459. https://doi.org/10.1080/09647775.2012.738133